A Brief Overview Of Circut City
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by: ishop
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Circut City stores are the American stores which sell personal computers, electronic products and entertainment software etc. Circut City stores are considered second largest store chain after Best Buy. The total stores of the company in the world are about 567. In Canada Circut City has 765 retail stores and the demands of the products offered by the company is also high in Canada.
The company offers a number of products but the two major achievements of the company are mentioned here. One major achievement of the company is the development and launch of DIVX in 1997 as a competitor to DVD. The company has also launched firedog brand that provides home theater installation services to the customers, therefore, the company has quickly responded to the increasing scope of service sector. Therefore, Circut City has built a good reputation in the world market.
The company has also given a great focus on quality management therefore, the company introduced Six Sigma program in the year 2001. The company has always shown high community involvement. Circut City has always contributed for the charitable causes, and organized events like softball games, bake sales and car washes .
The company also started Boys & Girls Club of America in 2001 with BGCA as a partner. The company has also made partnership with Habitat for Humanity and contributed in the charity of Richmond. Circut City has also participated actively in American Red Cross Disaster Relief.
Hence, Corporate Social Responsibility is one of the major focus area of the company.
There are some initiatives which the company has taken and that have directly benefited the company. Firstly, Circut City appears as a very flexible organization and it has always shown a change from time to time like in 2007 the company introduced transformation program in which termination of 3400 employees were carried out. This program reduced a huge cost of the company and it shows the flexibility of Circut City to change. As a result of this program the competitors of the company also faced heavy losses like market shares loses and Circut City has earned high revenues. Secondly, the company introduced Multi Channel integration strategy as its innovation initiative. This program has really helped the company is product specifications and comparing the prices of the product in different stores of the company. Thirdly, the company introduced innovative improvements in its supply chain management in 2007. These improvements helped the company to react to consumer demand in a timely manner. Moreover, the company introduced six sigma programs in 2001 as mentioned earlier which has also increased the operational performance of the company.
Hence, Circut City has attained its desirable goals only through innovative and effective strategies.
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Find more information regarding circut city, visit Acircutcity.com.
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