After the dot com bust, Blue Mountain Cards is still standing
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by: al.sones
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Word Count: 436
Have you heard of Blue Mountain Cards? It all started back when ecards became big in the 1990s. I'm not sure exactly how they built a business model on the idea of giving away a free ecard, but they did. What you must remember is that advertising revenue models were seen as very acceptable back then. This is a difference with todays focus on real revenue. However, with web 2.0, you could argue that its started all over again.
The ecard space is a funny one. The business model is essentially one where you are killing another business model, the paper greeting cards space. It seems like the classic case of doing something through technology that was previously manual. But you should look deeper. An ecard is not the same thing as a paper card. Paper cards come from a store and require you to mail them. An ecard comes from a company like Blue Mountain Cards and is completely electronic. In this way, its a real product transition. So we are actually seeing technology change the wants and desires of the buyer here. This is not unique, just look at tvs, video games or any other electronic based market.
So what exactly did blue mountain cards do that was so special? First, Blue Mountain Cards had a big lead going into the game. They had a good plan. It seems like the executives at Blue Mountain Cards new they were onto something big, but that it wouldn't last. So Blue Mountain Cards management decided to sell the company while everything was still red-hot. What a move that was.. Ill bet many people wish they had that type of timing.
How is that in 2008 Blue Mountain Cards is still a going concern? You could argue that the management team at Blue Mountain Cards were the luckiest people on earth to have gotten such a valuation at such a time when that was seen as appropriate. However, these were experience people who were also making a serious move in a serious industry. This is not a small business. Regardless of their underlying financials, this business made a name for itself in a multi billion dollar business space. I am betting that this is why they are still around today. Its a textbook case of building a brand in a new market. The part that is not text book is how Blue Mountain Cards got out at the top of the market. I guess thats where a little luck goes a long way.
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Find more information related to Blue Mountain Cards, try this link www.SendPaperCards.com.
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